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Brand History

Introduction to Independent Brands

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Brand Naming


The brand logo of COMTEX consists of two parts: the English word "COMTEX" and a triangle, embodying the brand's proposition of pursuing cutting-edge fashion. The sharp triangular figure represents a forward-moving force, a coordinate pointing to fashion, and a magic button to trigger fashion; the cutting-edge English word "COMTEX" represents an attitude towards life of "expressing one's daily feelings, propositions, and emotions in the most fashionable way". The Chinese name "卡帝仕 (Kǎ Dì Shì)" is a transliteration of "COMTEX", and this pronunciation also means that any kind of mood can be immediately expressed through the watch. Any occasion can show one's own propositions through the watch, and it is synonymous with "fashion watch square". The overall brand design is simple and exquisite, full of modern and fashionable life atmosphere, fully reflecting the brand proposition of "T-stage show on the wrist" of COMTEX, thus showing COMTEX's brand attitude of always expressing cutting-edge, fashion and self-emotion.


Brand Origin


COMTEX is a watch brand originating from France, and also a manufacturer with classical clock-making techniques and modern exquisite and romantic attributes. COMTEX has always been a front-line brand in the French fashion trend, a cutting-edge fashion matching watch brand that meets the fashion pursuit of different classes. It faces light luxury, pursues fashion, highlights personality, displays youth, and interprets the watch philosophy of trend, vitality and fashion, as well as advocates a colorful fashion behavior full of happiness and imagination!


Basic Brand Information:


Brand Profile


COMTEX adheres to the production attitude of being fashionable, romantic, meticulous and precise, follows the spirit of French designers and watchmakers, and insists on independent research and development and design. It combines popular elements with cultural connotations and historical heritage, and has established COMTEX's market position of "romantic, generous, fashionable, accurate and precise" with its romantic, fashionable, elegant and unique works. The brand has spread all over the world and formed a business model integrating design, production, manufacturing, retail and brand output.


News Conference and Signing Ceremony

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Hengli Group and French BBDC Luxury Goods Design Company held a COMTEX (Kǎ Dì Shì) press conference and on-site signing ceremony, which may imply a cooperative relationship between the two parties in the field of the COMTEX brand.

Berra Blanquer Design Consultants is an independent top product design company in France, founded by Michel BERRA and Ludovic BLANQUER. The team has been serving brands such as Louis Vuitton, Cartier, Dior, Tag Heuer, Clerc, De Beers, Renault, as well as Tissot and Seiko.


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In 1996, COMTEX officially entered China and set up the Pan-Asian brand operation center in Zhangzhou, a famous clock city. Hengli Group is responsible for the supply chain services and technical support of COMTEX brand in Pan-Asia.

After years of historical precipitation and accumulation, COMTEX (China) not only inherits the noble temperament of COMTEX, but also integrates Chinese traditional culture and Oriental fashion concepts. COMTEX's increasingly improved sales system and after-sales service system also provide consumers with intimate services.



Brand Concept


For any piece of clothing, you can find a matching watch in COMTEX.
For any kind of mood, you can find a matching watch in COMTEX.
For any occasion, you can find a matching watch in COMTEX.

 

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COMTEX, a French luxury designer brand, integrates watch-making technology culture with fashion matching, and puts forward the watch concept of "thousands of matches, thousands of 'expressions'", advocating that "fashionable people focus on 'expressions'" in the "T-stage show on the wrist", leading people to start a new fashion lifestyle, and it is a French designer brand full of romantic elements. The brand logo of COMTEX consists of two parts: the English word "COMTEX" and a triangle, embodying the brand's proposition of pursuing cutting-edge fashion. The sharp triangular figure represents a forward-moving force, a coordinate pointing to fashion, and a magic button to trigger fashion; the cutting-edge English word "COMTEX" represents an attitude towards life of "expressing one's daily feelings, propositions, and emotions in the most fashionable way". The Chinese name "卡帝仕 (Kǎ Dì Shì)" is a transliteration of "COMTEX", and this pronunciation also means that any kind of mood can be immediately expressed through the watch. Any occasion can show one's own propositions through the watch, and it is synonymous with "fashion watch square". The overall brand design is simple and exquisite, full of modern and fashionable life atmosphere, fully reflecting the brand proposition of "T-stage show on the wrist" of COMTEX, thus showing COMTEX's brand attitude of always expressing cutting-edge, fashion and self-emotion.


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BASElWORLD Watch and Jewelry Show


One of the world's largest watch and jewelry shows, it can be traced back to the Schweizer Mustermesse Basel (MUBA) "Swiss Basel Sample Fair" first held in 1917. Today, Baselworld has become a grand gathering in the watch industry.

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 COMTEX visits the Baselworld Watch and Jewelry Show.